Talking Shop

Powered by leading global research firm, NewtonX, the report reveals that 88% of C-level retail executives across the U.S. see a future where visual merchandising blends art and technology. Flagship says the winners will be those who act now.

Simon Molnar, founder of Flagship, discusses how Australia’s top retailers are reimagining physical stores as measurable, high-impact brand spaces. By applying digital-level tracking and optimisation, retailers can engage Gen Z, close the physical-digital gap, and turn stores into powerful revenue drivers.

It’s important to think about unified commerce as a journey, not a goal line to cross. It begins long before a product hits a shopping cart — in a store or online. Brands have to intimately understand what customers are browsing, what they’re gravitating toward and what they expect from the shopping experience.

Sleepwear brand Peter Alexander has reported a significant boost to its visual merchandising strategy in-store after signing on with Simon Molnar’s growing start-up venture Flagship.