Meet Fia: the AI teammate for retail teams.

Ecommerce has run on a performance loop for decades. Change something, see what sells, learn and change it again. Stores have never had one.

We started Flagship to change that, giving brands what they never had in retail: a clear view of what's on every fixture in every store, how it's been executed and what it's earning.

Knowing what's happening in every store is a huge part of the loop, but data alone can't close it. That takes acting on it in every store, for every fixture and product placement, around each store's different layout, assortment, tier and carryover stock.

Across a fleet, that's hundreds of thousands of decisions every season, far more than any human team could handle.

But Fia can. Fia is the teammate inside Flagship that turns what Flagship knows into action, at a scale no retail team has ever reached.

Fia capability spans the whole loop:

‍Fia Merchandiser, builds every store a localized plan around its own floor, fixtures and stock, in minutes, so no store receives products or fixtures it doesn't have.

Fia Recommendations & Experiments identifies revenue opportunities, A/B tests them in a few stores first, and feeds what works into the next plan across the whole fleet.

Fia Insights keeps watch over sales and stock once the guide is live, and gives teams instant answers on how any product is performing in any store.

Fia Visualizer shows every store exactly what good looks like, without a mock shop, a CAD render or a 20lb mannequin.

Fia Photo Review scores every execution photo as it lands and tells the store what to fix on the spot. Fia understands what’s important to you and makes sure every store is brand compliant

Fia Always On spots when a store's plan can't be filled and updates it around the stock that store actually has - no more decisions made with incomplete information

Each season, Fia understands more about your stores, down to the fixture, making every plan sharper than the last.

So every store can perform like your best one.