AI for visual merchandising and store localization, so every store sells like your best one.

When we started building Fia, our AI teammate inside Flagship, we set out to apply AI intentionally across the store performance loop: localize a plan for every store, execute it on the floor, measure what each fixture sells, and optimize every square foot from there. Until now in retail that loop has never fully joined up, so we looked at every step it breaks down. One of the most important sits between the first two, in the picture a store merchandises to.

Retail teams have always wanted a unique plan for every store, but with each store having its own walls, fixtures and stock, it has never been possible. The next best option has been a plan built around the hero store that never quite fits anywhere else. With Fia, we can now build a localized plan for every store in a fleet, in minutes.

But a localized plan only works if each store can visualize best practice on its own fixtures. Until now, retailers have created one example of a fixture, from a mock shop, a photo shoot or hours in Photoshop and InDesign, and sent that same picture to every store in a PDF.

One picture for every store has always been part of the same compromise as one plan for every store. The result is store teams translating somewhere else’s fixture onto their own floor, which means hours wasted going back and forth with HQ, less time with customers, and fixtures that are underselling. Doing it properly would mean a different picture for every fixture in every store in a fleet, which could mean thousands every season.

That’s why we created Visualizer as a key capability of Fia, to take on that exact job that retail teams have never had the time to do. By creating a picture of every fixture in every store from a plan already in Flagship, each store can see exactly how its own fixtures should look before anything is set. For the first time, retail teams can see every fixture in the fleet before it’s built, and fix anything that isn’t right before a single product is moved. It means every store in your fleet is set up faster and consistently on brand.

Visualizer has quickly become one of the most popular parts of Fia. It's the AI teammate that wrestles 40lb mannequins on screen so nobody has to in the mock shop, saving VM teams hours and setting every store up to execute, sell and convert like your best store.

That’s what applying AI intentionally means to us - finding the steps that hold everything else back, and putting AI to work there.

- Simon